About us

Brand story

Rooted in generational trust and quality-workmanship with beginnings in India through our forefathers. Pavan Perla and Sanhitha Sanugula; the founders of Indeevari brings a fresh appeal and tech-savvy appearance to the world with Indeevari. Coming from his well-reputed and generational family brand Kameswari Jewellers, Pavan learned to navigate the world of fine jewelry and create an international community of people with his business partner Sanhitha, that appreciate the Indian workmanship and bring the art home.
Soon after, the dream of Indeevari was born for Pavan and Sanhitha. This brand became a platform for the international community to shop the latest in designs and styles in Indian Fine Jewelry.
Indeevari is more than just an Indian fine jewelry brand—it's a testament to our core values: Integrity, Luxury, Inclusivity, and Tech-Savvy.

Integrity
At Indeevari, we uphold the highest standards of integrity in all that we do. Every piece of jewelry is hallmarked, ensuring authenticity and purity. Our diamonds and gemstones come with the most rigorous certifications, guaranteeing their quality and value. Your security is paramount to us; thus, we employ secure payment methods and partner with trusted shipping companies, providing insured delivery for a seamless shopping experience.

Luxury
Indeevari epitomizes luxury, offering you an opulent world of high-quality jewelry. Our creations feature premium gems, stones, and 18-22kt gold meticulously crafted to perfection. The designs we showcase are not just pieces of jewelry; they are unique, innovative, and crafted to make you stand out in any crowd. Each piece is a stunning masterpiece that exudes elegance and sophistication, inviting compliments and admiration wherever you go.

Inclusivity
At the heart of Indeevari lies the spirit of Inclusivity, embracing the diversity of cultures and traditions. Our jewelry is a tribute to the mosaic of craftsmanship from across India, catering to a broad spectrum of tastes and preferences. We celebrate the uniqueness of every individual, transcending boundaries of race, gender, and nationality. Indeevari encourages you to style our creations in your distinct way, fostering an inclusive environment that appreciates the beauty of diversity.

Tech-Savvy
Indeevari embraces the future with a Tech-Savvy approach, utilizing innovative technology to enhance your jewelry shopping experience. We understand that purchasing high-value jewelry online can be a significant decision, and we strive to make it seamless, informative, and delightful. Leveraging cutting-edge technology, we have curated a customer-centric experience. Explore our jewelry through personalized video call shopping sessions, giving you a real-time, up-close view of our exquisite pieces. Our commitment to you extends to overnight delivery for most in-stock products, ensuring your new treasure arrives swiftly and securely. Our website is a treasure trove of detailed information, boasting high-quality images and comprehensive specifications for each piece, empowering you to make an informed decision with confidence. At Indeevari, we blend tradition with technology, ensuring a modern and stress-free shopping experience.

Dawn of an Era

Dawn of an Era

For over 9 decades, the house of Kameswari has captured the imagination of fine jewellery lovers, by spinning hand-crafted tales of wonder and awe!

OUR HERITAGE
Family Ties

Family Ties

Perla Vasudeva Rao - the family's second generation, enters the jewellery business with operations in Srikakulam.

OUR HERITAGE
Like Father, Like Son

Like Father, Like Son

The legacy is passed on to the family's third generation. Perla Vasudeva Rao Jewellers is rebranded as Kameswari Jewellers - after the family goddess, Kameswari.

OUR HERITAGE
Greener Pastures

Greener Pastures

Perla Samba Murthy migrates to Vishakapatnam and establishes the Kameswari Jewellers Brand in Kurupam Market.

OUR HERITAGE
Igniting Innovation

Igniting Innovation

Pavan Perla, a fourth-generation member of the family business, completed his MBA at San Diego State University, California. Upon returning to India, he joined the traditional family business and spearheaded its digital transformation, focusing on online strategy and marketing within the fine jewelry industry.

OUR HERITAGE
A New Era - Indeevari

A New Era - Indeevari

In 2023, Kameswari Jewellers USA rebranded by Pavan Perla as Indeevari Jewelry, marking a new chapter in its journey. The name 'Indeevari'—combining 'Indee' for India and 'vari' for belonging—reflects the mission to serve the diverse South Asian community in the U.S. by offering fine jewelry from across India, not just South Indian styles.

OUR HERITAGE
Spreading Wings to the States

Spreading Wings to the States

Recognizing the opportunity and growing demand for Indian fine jewelry in the USA, Pavan Perla opened Kameswari Jewellers LLC in San Diego, CA. His goal was to bring the craftsmanship of Indian fine jewelry to the U.S. market while offering secured shipping across USA.

OUR HERITAGE
From San Diego to Seattle

From San Diego to Seattle

Indeevari has moved from San Diego to the Greater Seattle area, opening an office in Bellevue, WA, for operations and in-person viewing appointments. This strategic move brings Indian fine jewelry to the Pacific Northwest, where there has been little local access to such collections, making it more accessible to the community in this region.

OUR HERITAGE
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2024

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